Sizemore’s
Branding
DELIVERABLES: Logo, menu design ( lunch, dinner & cocktails ), & business card.
PROGRAMS: Indesign & Illustrator
Develop a cohesive brand identity for Sizemore’s Coastal Kitchen, a new oceanfront dining destination in Jacksonville Beach, FL. The goal was to create a unique, memorable, and consistent visual and experiential presence across all customer touchpoints—positioning the restaurant as an upscale, approachable coastal kitchen with a modern Southern flair.
PROJECT OVERVIEW
Sizemore’s Coastal Kitchen aims to redefine oceanfront dining in Jacksonville Beach by blending Southern charm with fresh, elevated coastal cuisine. The branding and visual identity reflects this by merging the approachable warmth of a neighborhood kitchen with a polished presentation.
project concept
LOgo
The client requested that the primary logo incorporate their last name, "Sizemore," in a script font that evokes the look and feel of a handwritten signature.
This approach is intended to give the brand a personal, authentic, and approachable identity, suggesting a sense of ownership, craftsmanship, and Southern hospitality—as if the restaurant is a personal invitation from the Sizemore family themselves.
Logo variations ensure the brand remains consistent, versatile, and legible across all applications, environments, and media types. These variations aren't about changing the identity—they're about preserving it in all contexts.
variations
MENU DESIGN
The menu design uses the fonts, Josefin Sans & Montserrat which are bold, geometric and contemporary. I added the font Pacifico to create a fun and playful feel. The background image is of a topographic map which gives a nod to that nautical feel.
BUSINESS CARD
THE VIBE
Branding comes to life when the environment fully supports the vision. I had the opportuity to work with the interior designer to combine the branding with the interior aesthetic. From the logo and color palette to typography and menu design. Brand identity is what makes a business unforgettable — it's the vibe, the look, and the story all rolled into one! For restaurants especially, it sets the table for the full experience.